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As a small business, you will need to have a Facebook Fan page for your business. This is similar to your website, or rather, is an extension of your website. On your Facebook page you will want to give a condensed version of just the important facts of your business but more importantly, you will want it to have a certain feel of exclusivity. Meaning you will want to make them an offer on Facebook that they cannot get anywhere else.

Offer Incentives Exclusively To Your Facebook Friends

You have to give your customers an incentive for becoming, and staying, a fan on Facebook. This may mean you offer a special contest only for your Facebook friends or perhaps a coupon or special offer that they will not find anywhere else and be sure to only put this offer only on your Facebook page. Nothing will tick a customer off more than thinking they are getting a special deal only to find out you are offering that same deal to everyone. So, make sure that you develop specific promotions targeting your social media accounts exclusively.

Use Promotional Items To Turn Your Facebook Friends Into Promoters

This one is very powerful and can give you a huge return on investment. It could also save you money in the long run. Let’s say that you know that your cost of acquiring a new customer is $25. You can get customized promotional items such as pens, notepads, coffee mugs, mouse pads, etc. emblazoned with “I follow (your business name) on Facebook”. Add your company logo and web address. Send these items off in the mail as a free thank you gift to your Facebook fans. Including shipping, it will likely only cost you a fraction of your customer acquisition cost.

The result will be a loyal customer who will post about you on Facebook to their friends and will remain so for a very long time. This works and it works extremely well. Yes, there is a small cost involved in getting the promotional materials to start, but the payoff is almost priceless. People love getting free gifts, especially unsolicited thank you gifts. It goes a very long way to solidifying yourself forever in your customers’ minds as a great business to deal with.

An additional benefit is the fact that your followers will need to give you their contact info in order to receive this free gift. This means you not only are gaining a loyal customer, you are growing your mailing list and gathering important demographic information.

Putting the Facebook Marketing To Work For Your Business

Once you have established yourself with your customers, do not leave it at that. Continue to offer great deals and incentives for them to remain actively involved with your business on Facebook. When you consider that the average Facebook user will have at least 100 friends on their lists, having those loyal customers actively promoting your business is key to your success. Whether you choose to run a monthly contest or a monthly special, those customers will come to look forward to hearing from you on Facebook and will communicate it to their friends.

There are a great many ways that you can effectively use Facebook to grow your business. You just need to be creative and committed to making it work for you. The rewards are great if you take the time to do it write. The costs are small compared to other forms of marketing but the return on investment is much higher.

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